CN Masterclass

CN Masterclass is a series of focused, half-day clinics built for corporate event professionals who have a brief to deliver and want to do it better.

Each edition tackles a specific event format — internal comms, incentives, brand activations and public events — combining expert-led sessions, honest peer discussion and pre-arranged supplier meetings, all designed around the real challenges in-house teams face.

With a deliberately small, qualified audience and a structured half-day format, every edition is built to be worth your time — practical, relevant and immediately applicable.

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Internal Comms Events

10 JULY 2026 | THE MINSTER BUILDING, LONDON

For corporate event professionals planning and delivering internal communications events — town halls, all-hands, leadership offsites, away days and employee awards.

This edition tackles the real challenges: tight budgets, high stakeholder expectations, hybrid audiences and the pressure to prove measurable impact. Expert speakers, peer discussion and curated supplier meetings, in half a day.

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Incentives

11 AUGUST 2026 | VENUE TBA

For corporate event professionals planning and delivering incentive programmes — sales trips, reward events, channel partner experiences and executive retreats.

This edition covers the hard parts: demonstrating ROI to senior stakeholders, managing international logistics on a fixed budget and keeping programmes fresh year on year. Expert speakers, peer discussion and curated supplier meeting

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Brand Events & Activations

8 OCTOBER 2026 | VENUE TBA

For corporate event professionals planning and delivering brand experiences — product launches, activations, pop-ups, roadshows and trade show presence.

This edition addresses the real pressure points: translating brand guidelines into compelling live experiences, managing agency relationships and measuring impact in a way that resonates with marketing leadership. Expert speakers, peer discussion and curated supplier meetings, in half a day.

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Public Events

12 JANUARY 2026 | VENUE TBA

For corporate event professionals planning and delivering public-facing events — consumer shows, open days, community events, exhibitions and sponsored public programmes.

This edition gets into the complexity: safety, licensing and compliance, balancing commercial objectives with public accessibility, and coordinating large supplier ecosystems under pressure. Expert speakers, peer discussion and curated supplier meetings, in half a day.

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CONNECT

connect

CONNECT with a curated group of fellow in-house event professionals facing the same challenges, in an open and honest Chatham House environment.

LEARN

learn

LEARN from senior corporate practitioners who've delivered the exact formats you're working on — practical takeaways you can apply to your next brief straight away.