Speakers

Rick, 50, co-founded Smyle Group. It owns leading creative agency Smyle, www.smyle.co.uk a £50m t/o agency employing 180 full time staff that was acquired by The Human Network, which also owns Identity, in July 2024. Smyle has won UK Event Agency of the Year award a record 13 times in the last 15 years.
Rick also launched The Power of Events in February 2023, to effectively deliver for the first time a map of the industry’s now defined seven core sectors, to benefit all current and future event professionals. It is supported by an unprecedented level of over 700+ organisers, agencies, venues and supplier partners from across the industry, with the numbers growing weekly. It also launched the Event Industry Insight App in October 23 as tool for the industry to use to collate advanced data, a new Careers Hub section of the platform in Feb 24 and a UK wide Schools Engagement Programme aimed at engaging with all the 4000+ secondary schools in the UK within 5 years.- see www.thepowerofevents.org