Speakers

Lucy Nicholls Biog

Lucy Nicholls is the CEO, Creative Director, head honcho, and keeper of magic behind The PS Events Group, a creative event and immersive entertainment agency she launched in 2010.

With a background in television, theatre, and production, both in the West End and on Broadway, as well as deep roots in the music industry, the agency sits right in the middle of a new wave of high production, sensory based, brand and people-led experience companies that are changing the way we do events, and the way audiences interact with them.

The PS Event Group’s portfolio is impressive, spanning high profile events around the world; sporting, music, festival, to conferences parties, awards, gala dinners, brand activations and product launches. The agency represents some of the most well-known names operating in experience marketing today, with some of the most ambitious briefs.

Lucy to leads The PS Events Group with passion and personality, promising to never deliver the same event twice, whilst continuing her own education in understanding audience emotions, soundscaping, transforming spaces, and the profound effect an experience can have on an individual. She’s infectious, ambitious, creative, but also human. She cares. About what she does, about the people she does it for, and the people she does it with.