Sustainability is often perceived as a cost—something you do because you "should." But leading organisers and agencies are proving that it can also be a powerful revenue generator and brand differentiator. This session will dive into the commercial upside of sustainability: how embedding environmental and social responsibility into your event strategy can drive sponsorship, increase attendee engagement, win new business, and build long-term trust.

Through real-world examples and candid insights, we’ll explore how the return on sustainable investment (ROSI) can exceed initial costs, especially when aligned with audience values, procurement trends, and sponsor expectations. Whether you’re selling exhibition space, sponsorship packages, or delegate passes, sustainable choices can help close the deal—when you frame them right.