In the 2020s, the rules of social media have drastically changed. Event organisers once relied on organic posts and hashtags to engage delegates and expand reach. But with evolving algorithms and the rise of paid content, is the era of free social media promotion over?

Our panel will dive into the realities of using social media for event promotion today, discussing whether it’s still possible to achieve meaningful reach without investing in premium accounts and ad boosters. Can event organisers find a balance between organic content and paid strategies, or has social media truly become a pay-to-play game?