This is a case study of a biennial international energy technology sector company conference for 1500 C-Suite energy and oil sector executives, held over four days in five hotels at the Grimaldi Forum, Monaco, in September 2024. Organised by Touch and measured by Event Footprints, it demonstrates how effective use of technology can report on the effectiveness of an event through its entire lifecycle.
Measuring key factors including:
• Connections in 15 areas
• Activity at three gala dinners
• Personalisation of the event app
• Measurement of event document access and sharing
• Effectiveness of the whole event lifecycle