Simon has spent his entire professional journey working at the unique crossroads of creativity and commerce. It’s a space where imagination isn’t just encouraged, it’s essential. Throughout his career, Simon has made a name for himself by using creative thinking not just as a tool for expression, but as a powerful engine for growth and innovation.

From early-stage startups finding their voice, to world-leading brands seeking their next evolution, Simon has consistently helped businesses turn bold ideas into tangible success. He’s played key roles in building unforgettable brands, designing breakthrough products, and launching disruptive ventures that challenge the status quo. For Simon, creativity isn't just about making things look good, it’s about making things work, scale, and stand out in competitive markets.

His approach blends big-picture thinking with commercial instinct, mixing storytelling, strategy, design, and business acumen into a potent formula for building relevance and driving results. Whether he's developing a brand identity from scratch or reimagining an established business for a new era, Simon thrives on solving problems creatively and turning vision into value.

At the heart of it all is a belief: that creativity isn’t a luxury in business, it’s a necessity. And when you treat it as such, remarkable things can happen