Why it matters: GenAI offers events a plethora of new ways to plan, scale and deliver. From assessing 75 page client briefs, to visual ideation and visual testing, through to deploying hyper-personalised video invitations and even digital twins of keynote speakers, it’s more than just the shiny new toy. Every year we have the great hype cycle of the new new thing that will change everything, and clients love to be at the cutting edge. This might be because it positions well with their brand, or it could be because there’s a PR gain to be had. But there is also a huge amount of complexity to navigate when it comes to data, compliance, and privacy concerns.

What they’ll learn: How to get the most out of AI; responsibly, ethically, and without compromising company data.

Real-world examples: GenAI projection-mapped visuals, AI Plenary summaries, Hyper-personalised event comms, rapid prototyping and visualisation of concepts, production use of video generation and digital twins, Conversational keynote clones, on stand AI conversational holograms. RFP distillation and response frameworks. Research, copywriting. Always with Human-in-the-loop.