Mergers and acquisitions among agencies
18 Sep 2024
CN Agency Leaders Summit 2024
Content
In this session, we'll discuss the current trends and recent major acquisitions, such as Smyle Group x The Human Network and Strata x Trinity Event Solutions. Here, we'll examine the impact on competition and market share, noting increased consolidation and its effects. Strategic benefits such as expanded services and global reach will be discussed, along with challenges like cultural integration, talent retention, and financial management.