Mergers and acquisitions among agencies
					 18 Sept 2024
				
				
						
						
						CN Agency Leaders Summit 2024
					
				
				
				
                	
                        
                        
                            
					        	
					        	
					        	Content
					        
                        
                	
				
			In this session, we'll discuss the current trends and recent major acquisitions, such as Smyle Group x The Human Network and Strata x Trinity Event Solutions. Here, we'll examine the impact on competition and market share, noting increased consolidation and its effects. Strategic benefits such as expanded services and global reach will be discussed, along with challenges like cultural integration, talent retention, and financial management.
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