Synergy between suppliers and agencies is crucial. This session will delve into how deep, strategic partnerships can fuel innovation and drive significant growth for agencies. Panellists from a series of industry suppliers will discuss the importance of communication, transparency, and collaboration, highlighting how these elements can lead to groundbreaking solutions, creative concepts, and enhanced outcomes for all stakeholders. Through real-world examples, the session will demonstrate how strong supplier-agency partnerships are key to staying ahead of the curve and delivering exceptional event experiences.