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Changing roles, evolving models: why agencies must avoid stagnancy

18 Sep 2024
CN Agency Leaders Summit 2024
Content

From an increased focus on sustainability, to enhanced emphasis on fostering a positive culture for employees, the event industry is in a constant state of flux, and those that move too slowly in response, may very well get left behind.

In this session agency leaders from Sledge, Chorus and Broadsword will delve into this notion, highlight how and why event profs' roles must evolve in response to the changing world around us, the responsibility of agency leaders when it comes to establishing frameworks to support their people so they are set up for such change, and discuss the steps they've taken to move forward now, in order to create a better tomorrow – for employees, agencies, clients, and the planet.

Speakers
Anna Green, Managing Director - Broadsword
Cassidy Knowles, Group Managing Director - Chorus Creative Group
Sarah Yeats, Managing Director - Sledge