Aimee Haddock is an Senior Marketing Executive at the Financial Times Live, working across FT Specialist events. With over five years’ experience as a full-stack marketer, she moved into her first dedicated event-marketing role in 2025 and has since worked on multi-day in-person events and awards, through end-to-end marketing campaigns. Aimee is particularly passionate about community building in B2B events and believes strong marketing principles translate across industries. Motivated by shaping events as a powerful marketing channel and bringing greater visibility to the value events deliver for businesses in all industries.