Speakers

Zaf Kassam is a seasoned marketing professional whose career spans over 15 years and some unusual contexts, ranging from angel investment firms in Kabul to a stint at Google. He is now the VP of Conversion Rate Optimisation at Informa, where he heads up the global restructuring of their marketing optimization function. Outside of work, his interests include the endless pursuit of latte art as well as other aspiring hipster sensibilities.