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Simon Morris is one of the most successful creative entrepreneurs in the UK. For over a decade, Simon has served as Chief Creative Officer at Amazon, where his leadership has elevated the brand to new heights.

He is the mastermind behind several groundbreaking projects, including the iconic Alexa Super Bowl campaign, which captured global attention and garnered widespread acclaim. Simon was inducted into the UK Marketing Hall of Fame after a career that launched SEGA in the UK and made Sonic the Hedgehog a household name, setting the record for the largest software sales with Sonic 2 and generating over £1 billion in revenue through his campaigns.

Simon’s career began in the gaming industry, where he played a pivotal role at SEGA, contributing to the record-breaking success of Sonic 2. His expertise and passion for storytelling continued to shape the media landscape during his time at Sky UK and Ginger Television Productions, where he developed high-impact content and marketing strategies.

In the world of digital entertainment, Simon is perhaps best known for co-founding LOVEFiLM, the pioneering video rental and streaming service that later became the foundation for Amazon’s Prime Video platform. His entrepreneurial spirit also led him to co-found Football 365, a major online football resource, and to advise leading brands like Graze, Tails, and LEGO, helping shape their creative direction and marketing efforts.

Simon’s work has earned him multiple Emmy nominations and solidified his reputation as a top-tier creative leader in the industry. His innovative approach to marketing, branding, and storytelling has redefined how brands connect with audiences, setting new standards across both the entertainment and tech sectors.

With a career marked by an unrelenting drive for excellence and a passion for pushing creative boundaries, Simon Morris continues to be a driving force in shaping the future of entertainment and technology. Through his insights and accomplishments, he offers an inspiring glimpse into the secrets of his success and the future of digital storytelling.