Speakers

I’m an event and marketing strategist, and founder of The Hook Studio — a consultancy that helps B2B companies obtain better return from their event investment. We design event strategies aligned to business goals, implement measurement systems to prove success, and advise on the event technology that best fits each organisation.

With 20 years in B2B SaaS marketing, I’ve seen too many companies invest heavily in events without a clear purpose or strategy. I started The Hook Studio to change that — helping teams turn events into high-impact, results-driven channels that work hand-in-hand with their wider marketing strategy.