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From Mandatory to Meaningful: The Future of Internal Events

04 Nov 2026
CN Masterclass: Internal Comms Events
Content

An interactive panel discussion with live audience polling exploring how employee expectations are changing and what makes internal events genuinely engaging today. β€œForced fun” no longer cuts through; instead, the focus has shifted to experiences that feel relevant, authentic and designed to genuinely resonate long after the day itself. Topics include hybrid working, engagement fatigue, inclusivity, authenticity, and the challenge of balancing entertainment with meaningful business outcomes.

Speakers
Helen Fullerton - NatWest Group Events
Jon Kelly, CEO & Founder - Meet & Potato
Karen Kadin - Brands at Work
Max Agostini, Chief Communications Officer - Mash Media