Many organizers only get 20% of their participants to download and use their mobile event app. It’s a problem that’s like herding cats. Tricky but not impossible…

Abi has helped clients get over 90% app adoption. However, this is only possible, if they follow specific strategies.

In this face-paced 30 minute talk, Abi will share her experience on how to boost app adoption. She’ll provide over 50 tried and tested ideas to get the vast majority of your participants using your mobile app.

Topics include:

• How to boost your app adoption overnight
• How to set yourself up for success, before you launch your app
• How to segment your participants (e.g. sponsors, exhibitors and attendees) to ensure maximum app adoption