We've been having the same conversation for years: pitches are too expensive, too time-consuming, and too often unsustainable. Yet despite widespread agreement that the system is flawed, little seems to change.

In this lively and unapologetically candid debate, we will discuss one of the agency world's most persistent challenges. Is the pitch process fundamentally broken, or simply a reality of a competitive market? Should agencies push back harder, or is it time to rethink the model altogether?

Expect strong opinions, honest experiences, and plenty of audience participation as we explore whether the industry is finally ready to move beyond the same old arguments, or whether we'll be having this conversation again next year.