Not every great idea should become an event. The most successful creative leaders know how to recognise the difference between an idea that looks good on paper and one that can genuinely create impact in the real world.

In this discussion, creative, agency and event leaders explore the judgement calls that shape every project. When should an idea be protected, adapted or abandoned altogether? How do you balance ambition with practicality? And what separates concepts that remain ideas from those that become unforgettable experiences? Through honest stories and real-world examples, the panel will examine the decisions that ultimately determine what gets made, and what doesn't.