What does impactful innovation really look like in live events? In this session, a leading supplier moderates a conversation with several brands and agencies, unpacking genuine case study examples where tech and design came together to deliver standout experiences. From AR and VR to interactive environments and projection mapping, explore how these tools were strategically integrated, not just for spectacle, but to elevate storytelling, amplify design and drive deep audience engagement. Expect honest insights, proven successes and practical takeaways you can apply to your own creative approach.