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How To Be Creative: Having great ideas and getting them out into the world

11 Jun 2025
CN Creative Leaders Summit 2025
Content

What do Apple, Bic Pens, The International Olympics Committee and Kanye West all have in common? They’ve all tried to sue Helena Langdon.

As a hugely successful writer, content creator and comedian, Helena has made a living out of having original and funny creative ideas and putting them on the internet. Running the social media channels for innocent drinks, a company that started in West London in 1999 and by 2024 is one of the biggest food and drink brands in the country, Helena amassed millions of likes and took innocent’s followers from 200,000 to 1,300,000 in under 5 years.

Now a freelance writer, Helena has lent her creative talents to everything from massive global brands like Red Bull and BrewDog, B2B companies like The Social Gaming Group and Marvel recruitment, charities like the RSPB and longstanding Radio 4 Comedy shows The Now Show and The News Quiz. And she’s ready to share the secrets of her success.

In Helena’s funny, enlightening, and useful talk, she’ll show you that anyone can have great creative ideas. She’ll show that by talking to the people who buy your stuff in a human way, you can build a fiercely loyal community of fans. And by having the bravery to put your ideas out into the world, you can be successful on social media with little to no budget.

As long as you don’t get sued by Kanye West, that is

Speakers
Helena Langdon, Writer, Content Creator & Comedian, Ex Head of Social at innocent