From Pitch to Production: The Creative Journey
12 Jun 2025
CN Creative Leaders Summit 2025
Content
Follow the full creative arc of a project, from initial client briefing through to final delivery. This session explores how leading agencies interpret and interrogate briefs, shape standout ideas under pressure, and balance blue-sky thinking with practical constraints. Learn how to maintain creative clarity throughout the process while managing internal alignment, budget realities and evolving client expectations.