Behind every bold campaign is a series of real-world challenges: tight budgets, shifting briefs, and last-minute surprises. In this practical session, a seasoned Creative Director shares the techniques they use to turn ambitious ideas into streamlined, engaging experiences. Here, they'll discuss how to manage stakeholder expectations, adapt under pressure, and protect the creative core of your concept. This is a clear-eyed look at how to simplify production without losing impact, and how to lead with creativity when things don’t go to plan.