What makes a pitch stand out and land the win? This session brings both sides of the RFP process to the table. Hear from the agencies who craft the responses and the brand-side decision-makers who choose between them. Together, they will unpack what separates a good pitch from a game-changing one. From creative concept to final presentation, discover what clients really want to see, and how agencies can elevate their proposals to connect with purpose, insight, and flair. Expect candid conversations, real-world examples, and practical takeaways to help you build proposals that do more than just compete, they convert