For many agencies, sustainable growth can no longer rely solely on winning more clients. With an increasingly competitive market and a finite pool of opportunities, agency leaders need to look beyond traditional organic growth and consider where else they can invest to build a stronger, more valuable business.

This session will explore alternative routes to growth, from external investment, acquisitions and new service lines to moving further through the events supply chain and developing new revenue streams. We’ll discuss where the biggest opportunities lie in 2027, the risks of diversifying too far from your core offer, and how agency leaders can make investment decisions that strengthen both profitability and long-term business value.