As agencies grow leaner, more agile, and more decentralised, leadership must evolve to match. This session brings together founders and directors to discuss the human side of running a modern agency, where culture, inclusion, and resilience are not ‘soft’ metrics, but strategic ones.

We’ll tackle how to keep top talent inspired and mentally well, how to build succession plans that protect legacy and growth, and how to embed values like DEI and ESG beyond the credentials slide. This isn’t about headcount, it's about leadership maturity, culture as currency, and the behaviours that define enduring agency success.