For many agencies, outward success doesn’t always reflect internal reality. As service models shift and economic pressures persist, more leaders are making tough decisions around team structure—downsizing in some areas while ramping up in others. The ability to scale both up and down with intention has become critical, raising deeper questions about agility, culture, and commercial resilience.

This session explores how event agencies are adapting their workforce strategies to remain responsive, competitive, and values-led. From managing permanent vs freelance talent and maintaining client consistency, to rethinking what roles are considered core, we’ll examine how to build scalable structures without compromising integrity. The conversation will also touch on how AI and automation are influencing resourcing decisions now and in the near future.

With candid insights from a cross-section of agency leaders, this discussion will unpack the tools, models, and mindsets needed to scale sustainably, regardless of the direction.