What really gets in the way of innovation in big companies? It’s not strategy. It’s habits. Bureaucracy. Overplanning. Needing all the answers. Waiting until everything is perfect. And most of all, losing touch with the customer.

In this eye-opening session, entrepreneur and author Sahar Hashemi explores the invisible forces that hold teams back and shares how to shift them. Drawing on her experience building Coffee Republic from scratch and leading Buy Women Built, she shows how entrepreneurial thinking can unlock bold action, creativity and growth inside any large organisation.

Expect practical, human stories and insights that challenge how things have always been done, and help you see your own role in a completely new light.

This session is about breaking inertia, reconnecting with the customer, and building momentum from within.