What’s behind the surge in agency mergers, and what might come next? This two-part session starts with a market analysis from a leading M&A advisor, offering a breakdown of recent transactions, investor appetite, and what defines an “acquirable” agency in 2025. You’ll leave with clarity on deal structures, valuations, and strategic drivers shaping the events sector.

Then, in a candid fireside chat, hear from leaders who’ve navigated recent mergers, from cultural integration to client transition and leadership realignment. Whether you're scaling to sell, looking to acquire, or simply staying informed, this session will offer actionable insight into the realities of growth through consolidation.